Derek Sivers of CDBaby.com recently sent out an article called “How to Call Attention to Your Music.” He says, “This is my best advice to help every musician sell more music, win more fans, and have the music business open its doors for you.” Many of the tips here are relevant beyond the music industry and can be carried over to other types of promotional campaigns; universal ideas like “be a real person,” “be different,” “think from their perspective” when contacting people, and “If you target sharp enough, you will own your niche.”  Check it out here.

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