Chester County Historical Society Launches Social Media Campaign
We recently worked with Chester County Historical Society (CCHS) for the launch of
Chilling Reality,Chester County’s Arctic Explorers, an exhibition incorporating exploration, environmentalism and local history through stunning artifacts and amazing first person accounts of northern expeditions from the 19th century.
This exhibition represents a further step into web and social media content for CCHS, so our first task was creating a companion blog. ChillingReality.org, where audiences are encouraged to learn more about the exhibition from experts including the curator. Guests are also invited to participate in the discussion, bringing the past into the present as the community considers how Arctic explorations of a century ago have shaped our knowledge of the Arctic today.
Next, we created a marketing plan that CCHS could use as a communications road map but that could be implemented using the organization’s institutional voice, based on their extensive collections, great breadths of knowledge and historical connections to the community. Through our research, we identified relevant outlets, groups, organizations, and community resources to which CCHS could reach out.
Canary’s aim was to help make existing communities stronger while also targeting new audiences through the use of direct, personalized outreach and social media. By branding existing accounts like Facebook with custom landing pages and creating a branded Twitter account, we were able to increase the organization’s visibility and engagement with existing audiences, while also inviting new members to participate in the discussion, not just about the Arctic, but about their own communities as well.
Equipped with Canary’s Social Media Training Guide, Chester County Historical Society is now managing its own social media presence. In a way, we’ve given CCHS the tools to write their own present day history, as it relates to contemporary audiences
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