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Why good design matters
Here’s just one more example of why good design really does matter. Terry Teachout, drama critic for The Wall Street Journal, recently posted his updated guidelines for getting him to review a theater company’s production on his “About Last Night” blog here. It’s a great reminder that ticket buyers aren’t the only people visiting your website and making decisions about your organization based on the site’s design and ease of use. Just as every performance on stage counts, so does every website hit - you never know who’s lurking in the audience.
Teachout says: “Web sites matter—a lot. A clean-looking home page that conveys a maximum of information with a minimum of clutter tells me that you know what you’re doing, thus increasing the likelihood that I’ll come see you. An unprofessional-looking, illogically organized home page suggests the opposite. (If you can’t spell, hire a proofreader.) This doesn’t mean I won’t consider reviewing you—I know appearances can be deceiving—but bad design is a needless obstacle to your being taken seriously by other online visitors.”
Our most recent theater company website launch: www.pigiron.org We think it’s a pretty good example, even if we do say so ourselves.
Submitted by canary on Tue, 06/17/2008 - 12:35pm
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