With each new client, creating an individually tailored communications strategy feels a lot like building a house: Just like every home has to have a kitchen, bathroom, bedroom and living space, every comprehensive communications plan must include media relations, marketing, advertising and social media, all working together to create something harmonious and inviting.
Of course, all these components must be built upon a strong foundation — in this case constructed not of concrete but of powerful, persuasive messaging language. Without taking the time to establish how your organization wants to tell its story, your house runs the risk of crumbling.
We’ve been thinking about this concept a lot lately here at Canary HQ.
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