We were honored to be recognized this week at the 2013 Pepperpot Awards presented by the Public Relations Society of America’s Philadelphia chapter. I’m not only extremely proud of my hardworking team here at Canary and grateful to the clients who give us opportunities to work on exciting, creative and thought-provoking projects, but I was also particularly proud to be a representative of the cultural community at this PR industry event. (Pictured at right: Rose Mineo and Megan Wendell of Canary Promotion with Penny Balkin Bach, Executive Director of the Association for Public Art.)
Canary received a first-place Pepperpot Award for our PR and marketing work on the Association for Public Art’s Open Air and a second-place “Ladle” for our communications campaign for the John S. and James L. Knight Foundation’s Knight Arts Challenge Philadelphia initiative. I consider myself very fortunate to do the work I love every day with a group of smart and dedicated people. Winning awards for that work is icing on the cake.
Part Three: How Authentic Marketing Can Turn “Likes” into Real Life Fans
Every time you log onto Facebook and “like” something you see, you are engaging with that person or page. And if you really like it, chances are you will decide to comment or share that post with a friend. This is the goal of your Facebook marketing campaign: to connect on a personal level with your Facebook fans and reach out to their friends, too. Read more »
Many organizations are on a limited budget and need to make sure they’re spending their dollars wisely. If you fall into this camp, you should take a look at Facebook for your next advertising campaign. Read more »
Facebook recently implemented some changes and is now a publicly traded company. We’ve sorted through the news, updates and reactions to help you find out what you need to know about Facebook in 2012 and how to reassess your social media goals. Don’t have a strategy? Working with a shoestring budget? Keep reading for fresh ideas in this three-part series. Read more »
A few months ago, I wrote about Connecting With Your Community Through Facebook Ads - how Facebook ads work and why keyword generation can make or break a campaign. Today I’m going to share some insights on how to effectively structure the budget and lifespan of a social media ad campaign.
Canary Promotion, Position Available PR& Marketing Coordinator
We’re seeking a smart, detail-oriented lover of arts and culture to join our team. This full-time position is an excellent opportunity to work in a fun but hardworking office, serving some of the area’s leading cultural and nonprofit organizations. Canary Promotion, a small but rapidly growing communications firm, is committed to working with arts, culture, entertainment and mission-driven clients. We offer publicity, marketing, community engagement and communications consulting services.
Recently, the Pew Center for Arts & Heritage released anAudience Engagement Studyon one of our client projects – Brat Productions’ 2009 smash-hit Haunted Poe, which received funding from Marketing Innovation Project. The production pulled in an audience of 5,347 theatergoers last Halloween season – a record-breaking number for the company – and perhaps most notably, approximately 3,700 members of that audience were NEW theatergoers.
The study considers how the show’s run was positively impacted by the work of our media relations team here at Canary Promotion, in conjunction with marketing and community outreach by the folks at Lime Projects.
We’re thrilled to have our work highlighted in the study which says, “Press coverage of these events, secured by Canary Promotion, led to a growing citywide awareness of Haunted Poe, along with the media-rich blog, and the launch of a viral engagement campaign on Facebook and Twitter… With local free newspaper Philadelphia Weekly on board as the exclusive media sponsor of Haunted Poe, print, online, TV and radio outlets reported on everything from Poe’s Philadelphia connections to the live cockroaches and other macabre elements of the show.”
You can read the full study on the Pew Center for Arts & Heritage website, here.
We’re happy to be handling media relations again, in addition to marketing and social media outreach, for Brat Production’s next theatrical event. Carrie, Erik Jackson’s black comedy adaptation of Stephen King’s legendary 1979 novel runs October 6 - November 7, 2010 at Underground Arts at the Wolf Building, starring Erik Ransom as the iconic telekinetic outcast for a gender-bent twist. Stay tuned!
Are you a smart arts & culture enthusiast with a keen sense for public relations and marketing? Our internships offer an excellent opportunity for real, hands-on experience with our rapidly-growing public relations and marketing company. Interns will assist in the development and execution of campaigns with a strong focus on arts and cultural organizations, from major theater and dance companies to museums, arts festivals and more. Read on for more details and to learn how to apply.