We were honored to be recognized this week at the 2013 Pepperpot Awards presented by the Public Relations Society of America’s Philadelphia chapter. I’m not only extremely proud of my hardworking team here at Canary and grateful to the clients who give us opportunities to work on exciting, creative and thought-provoking projects, but I was also particularly proud to be a representative of the cultural community at this PR industry event. (Pictured at right: Rose Mineo and Megan Wendell of Canary Promotion with Penny Balkin Bach, Executive Director of the Association for Public Art.)
Canary received a first-place Pepperpot Award for our PR and marketing work on the Association for Public Art’s Open Air and a second-place “Ladle” for our communications campaign for the John S. and James L. Knight Foundation’s Knight Arts Challenge Philadelphia initiative. I consider myself very fortunate to do the work I love every day with a group of smart and dedicated people. Winning awards for that work is icing on the cake.
You’ve taken the plunge and hired an outside firm — to promote a special project or a big event or to plan and lead communications on an ongoing basis. But with all that you do, how do you communicate with the communicators and build a successful partnership? How do you make sure your investment pays off?
We’ve been busier than ever this winter, gearing up for exciting new client events, performances and exhibitions, getting involved with national arts advocacy and community-building efforts, and joining a thought-provoking conversation on the future of arts journalism. You can play your part, too! Read on to learn how you can get involved.
Canary Promotion, Position Available PR& Marketing Coordinator
We’re seeking a smart, detail-oriented lover of arts and culture to join our team. This full-time position is an excellent opportunity to work in a fun but hardworking office, serving some of the area’s leading cultural and nonprofit organizations. Canary Promotion, a small but rapidly growing communications firm, is committed to working with arts, culture, entertainment and mission-driven clients. We offer publicity, marketing, community engagement and communications consulting services.
Last week I spoke to a fantastic group of artists at a Leeway Foundation workshop focused on marketing for individual artists. Attendees ranged from artists just starting to develop their careers to mid- and late-career artists with published books, years of travel, and numerous performances under their belts.
The panel of speakers was equally diverse and offered a wealth of valuable information about how to market oneself as an artist.
My topic of choice addressed how to approach the media and create successful working relationships with members of the press. With so much to discuss, I started to think about what tips I could share in a limited period of time, and I came up with a list of some essential elements for working with the media.
I recently read a blog post, tweeted by Mark Ragan, Publisher of PR Daily, titled “Why is PR writing so atrocious?” In it, Ragan laments the sad state of writing in the PR industry – so bad that he has to “sit down with a jug of Jack Daniels and a bottle of Advil” when he reviews press releases.
Ragan makes some good points – an overabundant use of buzz words, write-by-template releases, and publicists who don’t really understand the topic or industry about which they’re writing.
But here’s the really important question – how can PR writing be good? Here are my answers – 7 tips to make your writing, and your overall media relations work, better.