Last week I spoke to a fantastic group of artists at a Leeway Foundation workshop focused on marketing for individual artists. Attendees ranged from artists just starting to develop their careers to mid- and late-career artists with published books, years of travel, and numerous performances under their belts.
The panel of speakers was equally diverse and offered a wealth of valuable information about how to market oneself as an artist.
My topic of choice addressed how to approach the media and create successful working relationships with members of the press. With so much to discuss, I started to think about what tips I could share in a limited period of time, and I came up with a list of some essential elements for working with the media.
I recently read a blog post, tweeted by Mark Ragan, Publisher of PR Daily, titled “Why is PR writing so atrocious?” In it, Ragan laments the sad state of writing in the PR industry – so bad that he has to “sit down with a jug of Jack Daniels and a bottle of Advil” when he reviews press releases.
Ragan makes some good points – an overabundant use of buzz words, write-by-template releases, and publicists who don’t really understand the topic or industry about which they’re writing.
But here’s the really important question – how can PR writing be good? Here are my answers – 7 tips to make your writing, and your overall media relations work, better.