Canary has worked closely with Knight Foundation since the inaugural year of the program in Philadelphia, creating and executinga wide-reaching communications plan. Work includes messaging, media relations, marketing, community outreach, social media, advertising, and event planning. The campaign launched with a successful kick-off event and strong community buzz, which was supported by extensive media coverage; print, broadcast and web advertising; and community engagement through direct email, outreach to community leaders and relevant groups, social media, and presence at additional community events.
The challenge continues to have high public visibility and participation with thousands of ideas submitted.Over three years of the challenge in Philadelphia, Knight Foundation has supported 114 innovative ideas representing a broad spectrum of the community, from individual artists to some of the city’s premier cultural institutions.
Knight Foundation, which has invested more than $100 million in Philadelphia’s vitality since 1970, will continue to support the city’s vibrant arts scene through its year-round, community arts grant-making program.
About the client:
Knight Foundation supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. We believe that democracy thrives when people and communities are informed and engaged. For more, visit www.knightfoundation.org.
PHILADELPHIA – May 12, 2014– Continuing its commitment to promoting growth and innovation in Philadelphia’s cultural community, the John S. and James L. Knight Foundation tonight awarded $780,000 to 19 Philadelphia artists and arts groups.
The new funding builds on the success of Knight Foundation’s three-year Knight Arts Challenge, which awarded funds to 114 ideas for the city’s arts scene from 2011-2013.