Philadelphia Dance Projects Presents: Leah Stein Dance Company's 10th Anniversary

Media relations & marketing strategy for movement pioneer's 10th Anniversary year
Photo by Lois Greenfield

In 2012, Philadelphia Dance Projects honored a landmark year for a movement pioneer with Leah Stein Dance Company’s 10th Anniversary, an expansive program that reflected on the company’s past and contemplated the road ahead through duet and small group works. During each performance held at the Performance Garage, Philadelphia choreographer Leah Stein led audiences through her ever-contemplative body of work, from introspective site-inspired dances to bold collaborations.

Canary Promotion served as publicists and marketing consultants to promote the anniversary events, creating a regional media relations campaign and writing creative copy for PDP’s print and web marketing materials, along with establishing several cross-promotional efforts with several area arts organizations.

Media placements included features in The Philadelphia Inquirer, Philadelphia Metro, Philadelphia City Paper, University City Review, Chestnut Hill Local, on WHYY 90.9 FM and web outlets including Phillymag, Flying Kite, thINKingDANCE, and many more.

About the client:

Philadelphia Dance Projects (PDP) supports contemporary dance through Projects that encourage artists and audiences to more fully participate and engage in the experience and pursuit of dance as an evolving form. Since its inception in 1993, under the aegis of Jacob’s Pillow Dance Festival, Philadelphia Dance Projects has engaged stellar dance artists many of whom were enlarging the modern and postmodern vocabularies with personal and/or cultural explorations in both technique and content. PDP achieves its mission by presenting performances, workshops, classes, a dance-film fest, dialogs and forums for a broad-based audience including artists, aspiring artists, students and the general public. In 2009 PDP launched Philadelphia Dance Projects PresentsDANCE UP CLOSEa full presenting series highlighting national and local contemporary dance artists. The successful series is introducing new artists to Philly and premiering work by some of Philadelphia’s finest contemporary dance artists.

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Client Contact Info:
Philadelphia Dance Projects Website