Lenfest Plaza

National media campaign for PAFA's new civic space, Lenfest Plaza, and the installation of Paint Torch by world-renowned American artist Claes Oldenburg

The Pennsylvania Academy of the Fine Arts (PAFA) will celebrate the completion of its new civic space, Lenfest Plaza, with PAFA’s Party on the Plaza on Saturday, October 1, 2011. The celebration will culminate at sunset with the inaugural lighting of Paint Torch, a sculpture by world-renowned American artist Claes Oldenburg.

PAFA’s Party on the Plaza will feature activities and entertainment for all ages. The afternoon Family Arts Festival will include free art activities and other kid-friendly entertainment from noon until 6:30 p.m. PAFA will offer complimentary admission to the Historic Landmark Building and free museum tours; the museum’s doors will remain open until 6 p.m. As evening descends, visitors are invited to witness the sunset Paint Torch lighting ceremony. Entertainment and a variety of food vendors will be on-site throughout the day. Torch Club, a patron cocktail reception and dinner inside PAFA’s Hamilton Building will kick off later in the evening, followed by a late-night dance After Party on the plaza. Lenfest Plaza is currently under construction through the summer. Complete event programming will be announced soon. Visit www.pafa.org/lenfestplaza for up-to-date information on plaza construction and detailed event information.

The installation of Oldenburg’s towering 53-foot high sculpture in the form of an illuminated paintbrush will make Philadelphia home to four large-scale public sculptures by the artist, more than any other city in the world.

PAFA will present works by other artists in a second space on the plaza for rotating displays. At the event, PAFA will unveil Grumman Greenhouse, a sculpture crafted from a decommissioned U.S. warfare aircraft by PAFA alumnus and Philadelphia artist Jordan Griska.

“We look forward to welcoming the community to Lenfest Plaza to celebrate this new civic space and the works of public art that will enhance the city’s landscape,” says David R. Brigham, PAFA’s President and CEO. “The opening of the plaza gives PAFA an extraordinary opportunity to provide a new arts-focused gathering place that will invite visitors to our museum and school, while enhancing PAFA’s role as a cultural destination for regional and national visitors.”

Read the full press release announcing the opening of Lenfest Plaza.

Press Mentions

Case Studies