Marketing, Outreach & Social Media
Our marketing campaigns encompass a variety of tactics that encourage audience development and engagement. We begin by identifying your goals and your audience. Are you looking to build brand recognition, raise funds for a cause, or attract people to an event? We examine what’s worked for you in the past, analyze your biggest successes (and failures) and develop a fresh, forward-thinking marketing plan built to reach your highest goals.
Our marketing services include:
- Development and management of a marketing strategy, timeline and budget
- Development of brand messaging and writing of promotional materials
- Overseeing and designing promotional materials such as outdoor banners, posters, bus shelters, post cards and other printed marketing materials
- Coordination of mailing lists and promotional mailings
- Copy writing and distribution of email marketing such as newsletters, announcements, and e-invites
- Development of advertising buy plans and purchases of ad space/time
- Creation and/or management of web/social media marketing
- Creation and promotion of contests, cross-promotions, and other promotional offers
- Outreach to community members, organizations, websites, and bloggers
- Coordination with media campaign efforts, either handled by our team or your in-house team