How creative PR & marketing work together to draw in new audiences
Recently, the Pew Center for Arts & Heritage released an Audience Engagement Study on one of our client projects – Brat Productions’ 2009 smash-hit Haunted Poe, which received funding from Marketing Innovation Project. The production pulled in an audience of 5,347 theatergoers last Halloween season – a record-breaking number for the company – and perhaps most notably, approximately 3,700 members of that audience were NEW theatergoers.
The study considers how the show’s run was positively impacted by the work of our media relations team here at Canary Promotion, in conjunction with marketing and community outreach by the folks at Lime Projects.
We’re thrilled to have our work highlighted in the study which says, “Press coverage of these events, secured by Canary Promotion, led to a growing citywide awareness of Haunted Poe, along with the media-rich blog, and the launch of a viral engagement campaign on Facebook and Twitter… With local free newspaper Philadelphia Weekly on board as the exclusive media sponsor of Haunted Poe, print, online, TV and radio outlets reported on everything from Poe’s Philadelphia connections to the live cockroaches and other macabre elements of the show.”
You can read the full study on the Pew Center for Arts & Heritage website, here.
We’re happy to be handling media relations again, in addition to marketing and social media outreach, for Brat Production’s next theatrical event. Carrie, Erik Jackson’s black comedy adaptation of Stephen King’s legendary 1979 novel runs October 6 - November 7, 2010 at Underground Arts at the Wolf Building, starring Erik Ransom as the iconic telekinetic outcast for a gender-bent twist. Stay tuned!
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