This month, I attended the
Americans for the Arts 2013 Annual Convention
in Pittsburgh where approximately 1,000 arts professionals from around the country came together to exchange ideas and experiences — as AFTA President Bob Lynch put it, to “explore all the ways in which the arts are truly transforming America’s communities.”
The recurring theme at the convention was storytelling — how to create deeper connections through personal, authentic stories of your organization, your artists and your work. The arts are ripe with these vibrant narratives, and yet many organizations still seem to struggle with making their stories resonate.